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And whatвЂ™s more, these residents pay for the privilege to build these things in-world. The lush, vast вЂњLord of the RingsвЂќ-like island of Svarga? Created by a resident. The cool animation that can change your awkward, new-avatar gait into the feline prowl of a supermodel? Created by a resident. The lodge with the llamas outside? Created by a resident. The users, called вЂњresidents,вЂќ build everything. But the real difference between вЂњWorld of Warcraft,вЂќ вЂњThe SimsвЂќ or any other game Second Life is compared to is this: Linden does not create the content. ItвЂ™s true Second Life lacks a designed conflict and end objective. The residents who visit each month - and there are thousands of them - spend time snorkeling, shopping, fishing and belly-dancing.

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She and friend Lucius Templar created a movie theater, an art gallery, an amusement park and a shopping center for Djork. She turned it into a sweeping, palm-tree studded oasis for her friends and Second Life newbies. So in 2006, Goza, who was working for Linden and spending plenty of time in Second Life already, bought an island that she named Djork (No, the вЂњjвЂќ is not a typo. вЂњThe point of вЂWorld of WarcraftвЂ™ is not to hang out and dance in a pub, but people do it,вЂќ she says. But she wanted to customize her game-playing experience, and she knew other people felt the same way. SheвЂ™s played 'WoW,' and is still an avid fan. вЂњThose who think it's fine to live within the world of developersвЂ™ imaginations, and those that push up on the boundaries.вЂќ вЂњThere are two types of people,вЂќ says Beth Goza, known as Kealiaha Trudeau in Second Life. To feed the insatiable demand for more characters, more levels and more weapons, Blizzard employs a flotilla of designers, artists, animators and programmers. Plenty of addicted players hit that ceiling quickly, so much like someone who devours a book in three hours and canвЂ™t bear to part with the characters, вЂњWoWвЂќ players simply go back to the beginning and start over. You play until you canвЂ™t level up anymore. The goal is simple: Players enter a multiplayer online world and go on quests alone or with other people. Second Life is also compared to Blizzard EntertainmentвЂ™s вЂњWorld of Warcraft.вЂќ Unless youвЂ™ve been living under a rock, youвЂ™ve undoubtedly heard about this record-breaking massively multiplayer online role-playing game.

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вЂњThe SimsвЂќ is the best-selling PC game of all time. But the grow-your-own quality of these games resonated with players. There are no monsters to kill, no real objective to speak of. Players build and design a city in вЂњSim City,вЂќ and in вЂњThe Sims,вЂќ players control characters in day-to-day activities. Second Life does bear some resemblance to the вЂњSim CityвЂќ and вЂњSimsвЂќ franchises from Maxis and Electronic Arts. вЂњItвЂ™s an entirely open-ended experience.вЂќ вЂњThere is no manufactured conflict, no set objective,вЂќ says spokesperson Catherine Smith. Linden Lab, the company that created the platform that is Second Life, is emphatic that their creation is not a game. The term вЂњ3-D online virtual worldвЂќ doesnвЂ™t roll off the tongue as easily as the term вЂњgame.вЂќ And itвЂ™s a whole lot harder to get in a headline.

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The mainstream press has struggled with how to characterize Second Life.

Linden labs sold second life